Lindsey Smolan Public Relations

What

we do

Lindsey Smolan Public Relations' Services Include:

Editorial
Outreach

We’re a little obsessed with keeping up with our favorite fashion websites, lifestyle magazines, and pop culture shows – and we know exactly what they’re looking for from brands and experts. Our longstanding relationships with editors, freelancers, and producers at some of the leading beauty, fashion and lifestyle outlets give us great insight into how to  position brands in ways that will resonate. From full page features in InStyle to TODAY Show segments, long-form Q&A interviews on Fashionista to shopping round-ups on WhoWhatWear, our team has landed highly impactful media coverage for clients.

Includes:

  • Strategy Development/Calendar Planning
  • Deskside Meetings/Events
  • Press Release Writing
  • Pitch Development and Outreach

VIP/Celebrity
Seeding

From A-list household names to up-and-coming stars, we maintain strong connections to talent that influence consumers’ buying decisions. Whether working with stylists for celebrity dressing opportunities or securing red carpet beauty sponsorships with agents and artists, we connect brands to noteworthy celebrities in meaningful ways.

Includes:

  • Talent Analysis/Advisement
  • VIP Gifting and Dressing
  • Stylist Meetings and Outreach
  • Sample Trafficking

Influencer
Outreach

We’re constantly scrolling through Instagram, keeping up with viral TikTok challenges, and refreshing the feeds of our favorite fashion bloggers. We have our finger on the pulse of hottest influencers and what moves them and drives them. We work with clients to hand select the influencers that have the best reach to their target consumer and engage with them to secure placements, sponsorships and partnerships.

Includes:

  • Influencer Research/Procurement
  • Contract Negotiation/Fulfillment
  • Influencer Gifting/Seeding
  • Social Media Campaign Advisement